In this paper, "Taiyuan" is used as a case study location, with network text (tourist travel notes, comments, official website publicity, etc.) as data sources, collecting and sorting out tourists' travel notes and comments, introducing the collected information into text form, Excel frequency analysis tools, to obtain tourists' field evaluation and official websites. Taiyuan City perceived high frequency words, analysis of tourists to Taiyuan city tourism image perception of museums and scenic spots, and the results of the official propaganda websites are compared, analysis of the difference between tourist field and official publicity is small. According to the satisfaction of tourists on the spot, the satisfaction of tourists to Taiyuan and its scenic spots is relatively high, but the tourists have negative perception factors for the uncivilized phenomenon of scenic spots, tourism services, infrastructure and so on. Finally, according to the tourists' on-the-spot perception feedback, we put forward rich tourist products, develop tourism resources, improve the quality of tourism service, improve the equipment of tourism infrastructure, strengthen the protection consciousness of tourists to scenic spots with the help of various channels, pay attention to the feedback information of tourists, solve the problems in time, and carry out tourism promotion activities, We should strengthen five points to improve the publicity and improve the measures and suggestions.
Key words: Tourism image; Perception of tourism image; Web text; Taiyuan city